Privacy Policy

Your privacy is our priority. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in compliance with Singapore’s Personal Data Protection Act (PDPA). By using our website and services, you consent to the practices described herein.

Personal Data We Collect

1.1. We may collect the following personal data directly from you:

Full name
Contact details (email address, phone number)
Address for delivery and billing
Payment information (processed securely by third-party providers)

1.2. We may also collect non-identifiable information such as:

Browser type and device information
IP address and location data
Cookies and website usage analytics

Purposes for Collecting Personal Data

We collect and use your personal data for the following purposes:
2.1. To process and fulfill your orders.
2.2. To communicate with you about your purchases, promotions, and updates.
2.3. To improve our website, services, and customer experience.
2.4. To comply with applicable laws and regulations.
2.5. For internal record-keeping and business operations.

Disclosure of Personal Data

3.1. We will not disclose your personal data to third parties except under the following circumstances:

To service providers or partners engaged to support our business operations (e.g., payment processors, delivery providers).
To comply with legal obligations or government requests.
To protect our rights, property, or safety.

3.2. Third parties with access to your personal data are bound by confidentiality obligations and must comply with the PDPA.

Data Protection and Retention

4.1. We implement robust security measures to safeguard your personal data against unauthorized access, misuse, or loss.
4.2. Your personal data will be retained only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Use of Cookies

5.1. Cookies are small files stored on your device that help us enhance your browsing experience.
5.2. By using our website, you consent to our use of cookies for:

Personalizing content and preferences.
Analyzing traffic and website performance.

5.3. You may disable cookies via your browser settings, though this may affect website functionality.

Your Rights Under PDPA

Under the PDPA, you have the right to:
6.1. Access: Request access to your personal data held by us.
6.2. Correction: Update or correct inaccuracies in your data.
6.3. Withdraw Consent: Withdraw your consent for us to collect or use your data at any time, subject to legal or contractual obligations.
6.4. Data Portability: Request a copy of your data in a portable format where applicable.

Managing Personal Data Requests

7.1. To access, correct, or withdraw consent for your personal data, please contact us using the details below.
7.2. We will respond to your request within 14 working days and may require verification of your identity to protect your data.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices, and you should review their policies before sharing any personal data.

Updates to This Policy

We reserve the right to update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised effective date.

If you have questions about this Privacy Policy or your personal data, please contact us.

admin@littlebeco.com

421 Tagore Industrial Avenue #02-03 Singapore 787805

Effective Date: 3 January 2025